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UX, UI & Branding
I lead the design for Try@Home's B2C cart product and B2B admin portal, managing the complexity and evolution of the project over time within an agile environment.
I designed the complete store plugin, allowing customers to try before they buy, from initial mock-ups to final high-fidelity interactive prototypes and all the steps in between.
I Iterated design through user testing, split testing, and data analysis resulting in an intuitive and user-friendly product.
I also redesigned Try@Home's logo and updated branding, iconography, and user interfaces for consistency and alignment.
Finally, I designed a feature-rich B2B administration portal for store owners to manage inventory, returns, onboarding, configuration, and more.
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